( Journal )

Notes on evidence over instinct.

Short, measured pieces on automation, marketing and content - written the way we'd brief a client, not the way an algorithm wants to be fed.

Canopy
27 Jul 20266 min
Where AI automation actually pays off (and where it's just noise)

Most AI adoption fails for the same reason: nobody measured whether the task was automatable before automating it. Three traits that decide it, and a quick way to test your own.
Skopos
27 Jul 20265 min
Most lead generation fails before the first ad runs

Bad targeting and a vague offer don't show up as low CTR. They show up as a CRM full of leads sales won't touch. Three checkpoints to clear before you buy a single impression.